A study on the relationship between awareness, dissemination and sharing of cultural heritage knowledge among the youth

Abstract

Through a questionnaire survey, the study has examined the relationship between awareness, dissemination and sharing of cultural heritage knowledge among the youth of Tangkhul tribe, Manipur, state. Factor analysis for the cultural heritage information (CHI) requirements produced two factors i.e. awareness and dissemination, and factor analysis for sharing cultural heritage knowledge resulted in six factors, namely: rewards, intention to share, expected relationship, enjoy helping, self-efficacy and reciprocity. Multiple regression analysis was carried out and it was found that “intention to share” is the most vital variable affecting awareness on cultural heritage knowledge with β-value=0.152, p-value=0.031 and R-value=0.118. Similarly, the Beta coefficients of rewards (β=0.141; p-value=0.015) and self-efficacy (β=0.244; p-value=0.000) are the most significant variables affecting dissemination on cultural heritage knowledge with R-value=0.131. This study enables us to understand the most sought cultural heritage information needs i.e. awareness. Youth seek cultural heritage information to make themselves aware about their rich culture and determine factors for sharing cultural heritage knowledge.